Not such a terrible Google (AdWords)
I must admit that I was going AdWords training with some skepticism. Does the operator will say something more than what is written in the help of Google? Whether I can afford to lead profitable AdWords campaigns received only wages from affiliate programs ? Can AdWords is intended only for big corporations and alone, with a small budget, do not reach?
Such doubts I still had 48 hours ago. Today I look at Google Adwords with much more optimism.
My experience with this system of advertising reach is true of 2006, when he persistently used the Google coupons to promote their sites and affiliate programs , but since the introduction of qualityScore somehow stopped this topic of interest.
However, recent turmoil items that met my hand made me realize that sooner or later, and so I have to pay Googlom for promotion. There is a time to learn how to minimize these costs and maximize their own profit.
The first part of the training was not somehow especially revealing. Apart from the introduction to search engine marketing, the main theme was łopatologicze step by step explanation of the basic registration in AdWords. There's nothing interesting, but at some points appeared in such nuances that would not make sense to look for answers in the help for hours or wait several days for a response from Google - enough to ask the teacher, and now "we were at home."
The rest of the training - intermediate level - it looked much more interesting. Bartek Berlin convinced me that they do not bite reports that Analytics is a very useful tool and, of course - how to use them in campaigns. Probably give up my copyright solutions and flips completely on Google Analytics 
A big plus is also Czarek Lech for light output outside the scope of training and to familiarize participants with issues of general websites. Best AdWords advertising does not work, if the site will not function correctly (ie, for example, collect your order).
But the greatest value of this training are examples of life and the opportunity to ask leading questions (both during the lecture and in the breaks). Such a collision of theory and practice immediately expands the view of the whole mechanism AdWords and not have to waste time and money to test everything for yourself.
In conclusion - I am very pleased with the training. I have the strange feeling as if I took this course for free, but in fact, after I paid for it pretty good money. On the one hand there is the effect of receiving a coupon for Google AdWords 200 zł (54% of the training), on the other - the vast knowledge and experience I have gained from the instructors. This knowledge can not be accurately measured somehow, because the savings that arise from it depend on the scale of activities in AdWords. However, even with my own, small-scale, cost savings will be much greater than the total price of the training
PS Together with leading prepared for my blog readers a little promotion. You can get a 5% discount on training in Cracow , Warsaw and Poznan . Just order the training on Monday (03/09/2009) to h. 23:59, in the "Additional Comments / Discounts / Promotions:" you enter the password: iLink
PS2. I hope that in the next edition will be held in Gdansk, the advanced training. However, if you are from Warsaw and Poznan - you can now take training basic and / or advanced with a 5% discount.
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Luke Jarzembowski, author of the blog - since 2006 under the illusion that it will be rich ... ;-) But still working hard on this. Programs , blogging , and positions , creating and promoting their e-businesses . 
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on 5 March 2009 at 15:19
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